Fandom Sports Media. formerly Hatch Interactive Technologies – revolutionising sports via social media.
Undoubtedly, the proliferation of social media over the past decade has revolutionized our culture and has impacted nearly every industry in the way they market their offerings and communicate with clients. One area of popular culture that has been dynamically impacted by social media is sport, and the sporting industry has had to adapt as a result. Nearly every team, league and sports association has a social media presence hosted across several platforms that they use to engage their current fans and attract new audience members who are heavily influenced by quality social content (think millennials). The athletes themselves have particularly embraced social media, as it provides them with an outlet to express their opinions, interact with fans and display their personality in a bid to become more popular and, when done correctly, become more marketable.
It is now commonplace to watch sporting events using at least two screens: the television displaying the game and the mobile device being used to research stats, trends and review the scores of concurrent events. In fact, “77% of us now watch TV with a laptop, phone, or tablet nearby” (Yorke & Greenwood, 2014). Common platforms include Twitter to engage in discussion and interact with fellow sports fans, journalists and players, YouTube to live stream sports and watch highlights, and soon Facebook will launch its Facebook Sports Stadium product which will target football fans.
Along with the strengths each of these social platforms boasts, they all share one identifiable weakness that can be summarized in a word – clutter. None of these platforms holds as its primary goal the desire to host the premier sport viewing / interaction product on the market. The result is an often disorganized inventory of low quality sport content and intermingled interactions between casual sports fans, uninformed bloggers and internet “trolls”.
For one particular group of sports fan – the “super fan” – this bungled system does not meet their needs. The super fan is the “intensely loyal supporter that displays an unrivaled passion and is driven to connect with other fans” (Globe & Mail, 2015). For this group, sorting through the clutter of uninformed opinions, grainy highlight videos and unrelated content that flourishes on these platforms is both inefficient and unsatisfying, as they are often left underappreciated for their knowledge and passion of the game and team they support.
Fandom Sports Media Formerly Hatch Interactive Technologies Corp.
Fandom Sports Media formerly Hatch Interactive Technologies Corp. (CSE: FDM) (OTC-FDMSF) (Frankfurt-TQ42) is solving this problem with their latest product, FanDom Sports. A mobile application set to launch later this month, FanDom Sports is a fan engagement platform that gives users the ability to interact and challenge fellow sports fanatics, bloggers, athletes and tastemakers to debate on the most current sports related topics while being rewarded for their participation. FanDom Sports operates on a mobile device (Android or IOS) targeting the underserved super fan market, and will allow this group to interact, debate and argue their sporting opinions in a structured way.
The FanDom Sports social platform is highly innovative and solves the problem of users not being able to effectively interact with fellow sports enthusiasts in an organized, curated manner. With a current bid price of 0.110 and visible upward trending over the past 6 months, FanDom represents an excellent investment for individuals pursuing technology-focused stocks for the following reasons:
- Alignment with target market needs
- Ability to monetize on several fronts
- Experienced management team with extensive networking capabilities in the sporting industry
In a comprehensive report published by Loughborough University studying the social media habits of millennials, the researchers found that “Male Massive Fans (super fans) report spending 2.5 hours on social media a day, with 72% of that time on sports content” (Loughborough University, 2015). Hatch’s FanDom Sports platform has the potential to garner a significant portion of the time super fans are spending viewing sport related social media content because of the authoritative content it will distribute to users. The current platforms are inadequate for the super fan and the problem, as identified by Blair Naughty – CEO, is that “Currently, users are hitting social channels and old school board to get their voices heard, and this is like screaming down a never ending well. Comment sections after articles get bloated with chatter, great comments get lost and there is no real resolution.” FanDom Sports will be selective and streamline its content to ensure authenticity and respectability.
FanDom Sports intends to partner with sports teams, television networks, and popular online sports personalities to bring a unique argument engine platform to their fan bases and to increase user engagement. Using this structured approach, the platform will primarily source opinions and content from respected authorities and knowledgeable sources. This effectively eliminates the clutter problem inherent in the mainstream social media sport platforms, as the super fan can be confident that the content housed in FanDom Sports is authentic. Such an approach is supported by Loughborough University’s research, which found that millennial sports fans want a rich breadth of content, but they also want it to be authentic and they want the content to be real time and on demand (Loughborough University, 2015). A mix of branded content from teams and leagues, professionally published content from bloggers and journalists and opinionated short and long posts from super fan will supply the type of articles and posts our users are seeking. This strategy will pull users from the currently available, cluttered platforms of Twitter, YouTube and Facebook.
FanDom Sports Media has identified multiple revenue streams, from the selling of advertising space, sponsorship (local & national) and in app purchases with the FanDom Sports app.
As FanDom Sports continues to accomplish its goal of attracting super fans to engage on the platform, advertisers will become increasingly interested in purchasing ad space on the app. With the breadth of marketing channels available, teams, leagues and sports marketers are allocating their budget to the platform that will offer the most targeted space available to reach its primary consumers. It is logical to forecast that with FanDom Sports existing to attract super fans, parties interested in promoting their sporting related products and services will flock to FanDom Sports as a premier marketing platform because of the dedicated super fan audience it engages. With categories and pages dedicated to specific sports, leagues, teams and possibly players, FanDom Sports will be able to offer extremely niche marketing opportunities and will likely be able to charge a premium advertising rate for access to clients that are clearly interested in the marketer’s goods.
A key feature of the App will be the videos, comments, opinions and articles that its users and professional athletes and tastemakers post to the platform. This content forms a robust data source that can be aggregated to develop analytics for external marketers to operate target campaigns. CEO Blair Naughty notes that the data the company collects will direct sponsors and brand partners toward developing tailored marketing campaigns that will engage users through the platform. Opportunities may arise for the data to be used by marketers outside of the FanDom Sports app, at which point the generation of revenue via the mining of data becomes possible.
Another primary source of revenue will arrive through native advertising, which will likely take the form of sponsored content published by the Company’s marketing clients. These content sponsorship opportunities will become especially useful for medium sized businesses that want to attract sports fans but can’t access traditional channels such as arena sponsorship or television advertisement. With the super fans engaged in the content published by these businesses, FanDom Sports will be able to offer a prime stage for leads to loyal consumers.
Fandom Sports Media boasts a strong management team with over 60 years combined experience in the tech sector. The management team is comprised of individuals who have been accredited with with many successes in the app and game industry, along with individuals who have flourished in the finance and securities sectors who have the ability to support the Company’s access to capital internationally.
Originally headquartered in Vancouver, British Columbia, the Company recently moved to Santa Monica, California where it will have greater access to employee talent and the ability to form strategic partnerships. The State of California currently has 18 major professional sports franchises, far more than any other U.S. state, along with a thriving mixed martial arts and extreme sports (i.e. surfing) sector. Further, “the Company has been accepted into a business accelerator program in the Los Angeles area, which will afford better exposure to potential business and financing partners” (Globe Small Cap, 2016). Geographically speaking, this is an important move toward establishing FanDom Sports as a premier app for super fans in the sporting industry and operationally speaking, the greater access to personnel (Silicon Valley) and capital is imperative.
Two recent additions to FanDoms team prove to be very interesting and showcase the Company’s ability to attract highly valuable talent. Former professional baseball player Royce Clayton was appointed to FanDoms Advisory Board in early May. Mr. Clayton spent 17 seasons in the MLB playing for 11 different teams along with being named an all-star. He has pursued a variety of commercial and entertainment opportunities following his retirement. As you might speculate, a professional athlete with 17 years of experience will undoubtedly have a massive network of contacts to draw on to support FanDom Sports financially and through various promotional and marketing channels.
On May 9th, the Company announced that multi-talented music producer Scott Keeney, better known by his stage name DJ SKEE, had been appointed to Hatch’s Board of Directors. Recognized as one of the most influential figures in today’s entertainment business by both Forbes and Billboard magazine, DJ SKEE has had a successful career in the entertainment, commercial and sport industries. Mark Cuban referred to SKEE as “the Oprah of the music industry”. He has been involved with a range of marketing campaigns than span several business sectors and has worked with athletes and teams across all sporting organizations, including the Los Angeles Lakers who used his song Purp & Yellow as their theme song for the 2011 season. DJ SKEE’s vast network of contacts in the entertainment and sporting industries, along with his experience in the area of marketing and promotion will prove invaluable to FanDom Sports Media and the development of FanDom Sports.
FanDom Sports mobile app has the potential to draw hundreds of thousands of users who identify themselves as sporting super fans. With the app set to launch later this month (June), the Company will begin seeing tangible financial returns on their investments and efforts. What this means for our readers is that now is probably the time to invest in Hatch Interactive Technologies Corp. (CSE: FDM) (OTC-FDMSF) (Frankfurt TQ42). The Company has seen steady gains in its share price over the past six months and once users begin to access its FanDom Sports app, the share price growth should continue.
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